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Unilever Is Discovering & Uncovering Next Gen Beauty Brands

The Uncovery incubator platform includes Ferver Skincare, Mojo Wellbeing and other indie innovators.

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By: TOM BRANNA

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Unilever is looking beyond its borders to discover the next big thing in beauty. Unilever's The Uncovery is a beauty incubator platform that has rolled out in rapid fashion an array of indie beauty brands in the skincare and hair care spaces. Less than one year old, The Uncovery platform already includes Duck Lip Vibes, Ferver Skincare, For Every Type, Mojo Wellbeing, Natur-Alternatives, Skinsei and The Good Stuff. Nearly all the brands are digital-first and are focused on niche markets....

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